Skoll Scholar Blogs: Chris (CK) Raine & Hello Sunday Morning

The new academic year is well underway, and we are excited to welcome the new intake of MBA students – including the new crop of Skoll Scholars for 2013-14

CK Raine

CK Raine

 Over the next few weeks we’ll be publishing blog posts from each of our Skoll Scholars, and hearing more about their ideas, passions and the impact they want to have on the world, now and in the future.

Chris (CK) Raine is the first of our Scholar-bloggers, and is the Founder and CEO of Hello Sunday Morning. You can find out more about him and all the other Skoll Scholars on the Skoll Centre web Site.

” I’m CK Raine. I’m passionate about developing online programs that change the way people think and behave, particularly focusing on health. I’m interested in understanding why people do stuff (often stuff that isn’t that good for you in the long term) and how you can incentivise them to change. Over the past five years, my work has focused on one particular health issue in the world – misuse of alcohol.

Misuse of alcohol is responsible for 4% of all deaths globally (around 2.5million – more than AIDS or tuberculosis) and costs governments tens of billions each and every year.  Yet, like most non-communicable diseases, rarely do entrepreneurs look for consumer-focused solutions to them. The problem is that “non-policy” solutions often lack the necessary evidence, don’t have a commercial market and are terminably unscalable. I think there is a huge opportunity to use technology to create scalable solutions to issues like this.

My team in Australia has built an NGO called Hello Sunday Morning. Over the past four years we have built a simple three month program to help individuals go through a process of change around the way they drink as well as use their story (through blogging) to recreate the culture around them. Our overall participant base now sits at 17,000 people, over 50% of whom drink at very hazardous levels. As you can see from the graph below that measures the audit score (alcohol consumption test) of people in our program vs other treatment services – we get a significantly higher amount of people who drink hazardously and want to change. These are people who either don’t want to, don’t have access to or don’t know how to get help from traditional services, yet they want to change! This is the power of technology, not just in alcohol – but for all behaviour change in society.

AUDIT Score distribution of HSM in Australia

AUDIT Score distribution of HSM and Australian general population

So where are we going? Changing the way the world uses alcohol is a HUGE opportunity. If we look at the annual social costs of alcohol (Over £ 20 billion in the UK, $AUD 36 billion in Australia and $US 200 billion in the United States), if we can reduce the costs by just 1% through changing a few hundred thousand people – we will have been successful.

My post-MBA goal is to continue to build Hello Sunday Morning as a program while also seeking large-scale investment from governments and individuals to build a technology company that takes the best in behaviour change programs in the world and use investment to scale them to the point that any individual in the world has an opportunity to change the way they drink, when they are ready.”