Before I came to the
MBA, I was a service designer and user researcher in public sector innovation
labs at the White House, World Bank, and later the City of Austin, working on
making public services more user centered and user friendly. I came to the MBA at
Oxford to complement my design skills with the business and operations skills I
needed to take my prototypes to scale.
When I got to the Saïd Business School, I joined the small but mighty group of “social impact” MBAs looking to take our work to the next level with business skills. Over my year as a student, and now as an intern at the Skoll Centre working on impact talent development, I’ve learned a few lessons that I think apply to any business programme hoping to support their social impact students:
1. Understand your “impact-MBA” personas, and design programming accordingly
There are a lot of us
that get lumped together as social-impact focused MBAs.
the impact-curious who are looking to enter the field
those who are committed to impact but looking to move into a new sector
and those who want to accelerate their careers in their sectors
The same support doesn’t
work for everyone.
A lot of MBA
programming around impact assumes that we need to be convinced that social
challenges are worth caring about and working on. That is effective for the
impact-curious, and converts some who are on the edge, but it doesn’t cater to
the impact veterans who are already convinced.
That’s why one of the key, but more difficult choices we’ve had to make at the Skoll Centre this year, is to focus the Impact Lab on those who have deep impact experience. This might feel exclusive, but in fact, it ensures that different impact MBAs with different needs and expectations get what they want and need out of the programming. The more we realize there isn’t a single, one-size fits all “impact-MBA”, and design programming that serves more niche needs, the more meaningful students’ engagement will be.
2. Look beyond impact investing and impact consulting
Just as there are
different impact MBA personas with different levels of interest and experience,
there are personas that bring different skills, experiences and interests
within impact. There are former policy makers hoping to bring back a business
perspective, software engineers looking to lend their skills to a social tech
firm, marketers wanting to help rebuild trust in business… the list goes on.
Yet, the MBA impact career pathways can tend to mirror those of the broader
MBA, and overemphasize finance and consulting.
It’s important that
all MBAs, especially the broadly impact curious who might be convinced to
pursue a career in impact, see that they have a place and role in the impact
ecosystem. Impact investing and consulting are each fulfilling and prestigious
careers, but they certainly aren’t for everyone, and don’t begin to cover the
breadth of options and needs in the impact space.
Keeping this in mind, this year the Skoll Centre is collaborating more closely with the careers team at Oxford Saïd to help MBA students navigate through the many different pathways and careers in impact. We’re particularly focused on engaging our incredible network of impact MBA alumni working in every sector from government to NGOs, tech companies, and marketing agencies to banks and consulting firms to share their learnings and advice with the incoming MBA class of 2019-20.
3. Don’t let us lose sight of the humans
There’s the danger
that when students are taught frameworks and tools for impact, they come out
bordering on technocratic. It’s hard not to drink the kool-aid and believe that
an impact consulting framework, or a human-centered design sprint could help us
fully understand and solve the problem. Or that using rigorous financial and
impact analysis will certainly help us identify the social innovations that
will scale. And when we’re sitting in our future jobs sending fancy PowerPoints
or building elaborate models, it has the risk of reinforcing what’s happening
really is this simple! The optimism of the MBA is great, but it’s important to
keep us connected to the humans at the core of all the challenges we want to
This is where the Skoll Centre is looking to deepen its ties to our community. Oxford has a tradition of walling itself off, and we’re working on breaking this down and connect with the community. A great example was through Map the System. When my teammate and I analysed the system that caused inequality in early childhood in Oxfordshire, we found through our research with a local community organization, the Oxford Hub, that promising solutions never made it to implementation because impact reporting frameworks didn’t match the phase of solutions. It’s easy in a classroom to be convinced that impact measurement is important (and it is!), but the nuance comes from interactions with the real world. Creating those opportunities leads to understanding (and employability!).
4. Help us be as rigorous about our personal impact as we would be about an organization’s
As a school focused on responsible business, Oxford Saïd’s theory of change is to pump out business leaders who can create change from within even the most “traditional” companies. But these leaders can’t live up to this vision unless they’re critical about their organization’s and their own activities and intentions.
The same theory
applies within impact as MBAs join impact organizations like the United
Nations, development banks, and corporate sustainability teams. These
traditional players are the natural and prestigious next steps befitting an
MBA, and it’s certainly possible to make significant change through these
positions, but it’s important that we’re as rigorous about our impact and
intentions going into these (or any other) organizations, as we are about our
actions as a responsible leader working for an investment bank or consulting
That’s why in Impact Lab over the next year, we’re putting a finer point on developing a critical perspective on different themes within impact. With every activity, our objective is to help leaders to challenge their assumptions and ask themselves and others the critical questions necessary to ensure they are having the impact they promise. Importantly, we’re extending this perspective to being self-critical, so that students examine the biases and privilege they’re bringing into this work, and how they can overcome and utilize them to help create a fairer, more sustainable and prosperous world.
5. Mainstream impact
Finally, the most
important thing that a business school can do to create a fairer, more
sustainable and prosperous world, is not only to support students that are interested
in impact, but also to mainstream impact within the broader business
curriculum. Oxford Saïd did a great job of this within the core accounting
course this year. Each week, our professor had a group of students research,
critically reflect and present on different themes within extra-financial
accounting and reporting. The school also organized a mandatory union debate
that examined the merits and limitations of mandated sustainability reporting.
It was exciting that ESG factors and sustainability were thoroughly
mainstreamed within our curriculum, and eye-opening (at least to me) to see how
most corporates are thinking about sustainability and impact. Students were
able to leave the accounting course, not only understanding the basics of
accounting, but understanding the current state of extra-financial reporting,
and how we might build on this progress in our careers.
It would be great to
see similar mainstreaming in other core courses like analytics, corporate
finance, and technology and operations. The school already offers elective
courses and co-curricular activities like the Skoll Centre’s Impact Lab for
those who are interested in impact, but it’s all too possible for students who
don’t come in with this interest, to avoid any content and reflection around
impact at all during their MBA degree.
If we want to support every student to become responsible leaders and to pursue purposeful careers, a critical, human-focused, impact education is key for every MBA student.
Puja Balachander is an Oxford MBA 2018-19 student. She is also the co-founder of Devie, a trusted digital service platform that guides parents on their journey from pregnancy to parenthood, equipping them to become their child’s best first teacher.
In October, find Oxford MBA student Karen Ng attended the Critical Mass Conference in London. This key conference brings together prominent speakers from major organisations in the social entrepreneurship and impact investing fields to discuss major developments and trends. Here, pilule Karen gives us her key impressions and takeaways from the event.
“In one month this year President Obama, Prime Minister Cameron and the Pope all talked about impact investing…Not only in rhetoric but also on the ground. Impact investing is making a difference to people’s lives,” said Antony Bugg-Levine in his opening speech at the Critical Mass Conference.
Source: Pioneers Post
You can imagine my excitement about meeting Bugg-Levine for the first time. He is the current Chair of Global Impact Investing Network (GIIN) and CEO of Nonprofit Finance Fund, and is one of the individuals who coined the term “impact investing”. Along with 400 delegates from across the world, we spent two days in London to discuss the key actions required to achieve critical mass for impact investing. Some of my key takeaways:
Building trust and empathy
To achieve critical mass, it is crucial to build a community where all stakeholders, including social enterprises, businesses, governments and civil society can trust each other and work together. Kevin Lynch, the former President and CEO of Social Enterprise Alliance, admitted that “it’s really easy for the do-gooders on one side to look at big business and systems and say “you’re wrecking the world” and we here in the impact space are here to correct that”.
The importance of trust and empathy is also stressed by Bugg-Levine, who urged us to “step back and acknowledge regulations and bureaucracy in government for example, as well as the key barriers facing investors”. Michael Green, the Executive Director of Social Progress Imperative, also echoed the sentiment. Given it is hard for the government to go against popular opinion, “the civil society needs to create a conversation and reframe the agenda” on how we define progress of a society.
Communicating impact to a wider audience
PWC TIMM Source: PWC UK website
There are now numerous tools and frameworks to help us collect data and measure impact. However, it is still challenging for businesses to communicate their impact in a simple way to facilitate decision-making. The “big-four” firms have all developed their own tools to take on this challenge – such as PwC’s Total Impact Measurement and Management (TIMM) framework. TIMM places a value (positive or negative) on 20 impact areas under 4 quadrants: society, environment, tax and economics. The combined result is presented in a wheel to help businesses and investors to make decisions and track progress.
In addition to improving the way we communicate impact, it is also important to increase access to such information. One successful example is, Diana Verde Nieto, who founded the website Positive Luxury based on the belief that consumers desire to be connected with brands with aligned mission and values. The website now works with over 200 brands to assess their social, environmental and philanthropic performances.
Embracing technology to deliver scalable social solutions
The last panel I joined was entitled “The real innovators: using science and technology for social progress” – a great way to end the conference by looking into the future. Technology is an increasingly powerful tool to improve access and reduce the cost of achieving social impact, as well as reducing the time to achieve scale.
Chaired by Paul Miller, a partner at Bethnal Green Ventures, the panel featured 5 impressive startups that leverage technology to achieve social impact, including
• Ecosia: a search engine that donates 80% of its revenue to plant trees
• Gravity Light: a light powered solely by gravity
• Desolenator: a solar powered desolenator for household use
• Do Nation: an online platform to help individuals commit to behaviour change
• Walacea: a crowdfunding platform for scientific research
And if you think you are too old or too technologically challenged to embrace technology, I have met the Founder of If Everyone Cares. She’s a self-proclaimed “Grandma in Tech” who is building a location based online directory for all social services in the UK!
Managing hype and stay grounded
In the words of Bugg-Levine, the world of impact investing has “the highest ratio of words spoken in comparison to deals done”. Amidst of all the positive progress made, he warned practitioners to be wary of the 5 dangers, including “futility, expediency, timidity, comfort and self righteousness”. Rodney Irwin, the managing director of World Business Council for Sustainable Development, advised fellow practitioners to “stay humble and keep it real based on metrics”.
Perhaps one of the best ways to stay grounded is to remind ourselves of the real motivation behind all these trends and actions – they are based on real needs and urgent issues. Vimlendu Jha, the founder of Swechha in India, called upon the audience to stay close to the ground: “All these discussions are driven by men, but the most deprived and affected are often women and youth” – a note for all of us.